thedreamlifestore.com
E-commerce
Design and growth of a lifestyle stationery brand across identity, product development, digital commerce and social storytelling.
officeworks.com
Product design / retail collaboration design
of contemporary travel and work accessories combining functionality, organisation and elevated minimal design.
villagewinebar.com.au
A refined visual identity for a Melbourne wine bar across signage, menus, glassware and hospitality touchpoints.
Creative direction of kikki.K flagship stores
in Melbourne and London across interiors, visual merchandising and immersive brand experiences.
Seasonal product ranges and campaigns through product design, visual storytelling
and brand experience.
Seasonal campaign concepts and photoshoots in collaboration with photography, styling and marketing teams.
Collaborative product ranges in partnership with Arianna Huffington, Malala and Tererai Trent across design and campaign storytelling.
Shaping the kikki.K brand aesthetic from the ground up; Scandinavian minimalism, signature product ranges and the visual language the brand became known for.